Costa Bajjali Makes Networking Easy

Costa Bajjali currently works and networks in the Greater Houston area. Because society can influence how business is conducted, networking is an ongoing process that continues even after the first client. With over 20 years of experience, Costa Bajjali is now a business consultant for those looking to further their success.

What Counts As Networking?

Networking is a way to build relationships with potential clients, customers, employees, and other business-minded individuals. Because business is a collaboration of ideas and people, networking is essential for the stability of a company.

Networking can be done in numerous ways. While in-person networking is often the most influential, this process can be done online. The important part of networking is clear communication. Even when telling a story that seems irrelevant to the industry, a networking environment allows individuals to communicate their brand.

When communicating the personality and values of a business, an individual is always representing their future. Even though many networking events seem like socializing, they are blending a mix of business and friendship.

The Goal of Networking

There is no universal goal for networking. Each individual will have their desires and path. Depending on the industry and what stage a business owner is in, success may look very different.

For business owners who are just starting, spreading the word may be their goal. Talking to several people for ten minutes each is a specific way to measure this. When breaking down the overall goal, time frames often help. Passing out a certain number of business cards or receiving various email addresses can be easily calculated.

For business owners that are looking for new clients, their approach may be fine-tuned. Showcasing personality and gaining trust is one overall goal. To measure the success of personality, one must pay attention to the reactions of others in addition to their own stories or behavior.

Questions to ask before networking include:

· What is the overall goal?

· When will I know I’ve achieved it?

· How can I measure it?

· Am I representing the business or myself?

· Can I clearly articulate my business?

Ways To Network

There is no right or wrong way to network. Striking up a conversation with anyone may lead to a business opportunity. That being said, certain methods prove better than others.

In-person Networking

In-person networking is often successful because each individual is completely immersed in the situation. Unlike virtual networking, networking at live events can help business leaders understand a person’s true reaction. Instead of waiting for an email, in-person networking has the benefit of letting both people communicate clearly and effectively.

Reading body language is a key tool to success. Mannerisms can help indicate whether somebody is interested or shy. Communication is the number one reason individuals choose to network.

Many professionals network through people they already know. This is often the first method. If each person has their circle of friends, these friends can extend across many different cultures and backgrounds. Forming a common interest with at least one person can lead to additional business opportunities.

Associations or Networking Group like Business Networking International (BNI) are another way to meet new people. Associations can stem from community outreach centers or colleges. For those with local businesses, these methods can be especially helpful. A college alumni association has the bonus of built-in conversation. Since everyone there has one thing in common, there are already many avenues to explore. Also, Community associations of any kind are an easy way to begin networking in person.

Low-pressure networking is achievable. Talking with family members can produce results if they are affiliated with organizations or have interested friends. Each person will usually know someone from a work setting, an acquaintance, and a friend. Spreading the word through multiple people can have a huge impact on business.

Virtual Networking

Virtual networking is a popular way to meet people within the same industry. This can be done in multiple ways depending on the forum. Even email can be considered networking if it is not used as a promotional advertisement.

Designated networking sites for business do exist. LinkedIn is one of the largest networking sites available for all different kinds of industries. By connecting with one person, an individual can connect with their “address book.” Many professional networking sites have made instant communication possible with chat options and video accessibility.

Video meetings allow business professionals to showcase their personalities. This brings a natural side to networking online because body language and tone can still be effectively communicated. Video meetings allow for several people to join and can be scheduled ahead of time.

Social media is a well-known source for finding like-minded individuals. Social networking can work for business owners interested in meeting new people who may be interested in their services. There are multiple platforms to choose from, but setting up a business page is advised. This can help attract others in addition to seeking new clients or customers. Photos, blog posts, and updates are a few ways one platform can peak different interests across a demographic.

Starting The Conversation

Networking can be intimidating for beginners. For business professionals that have never socialized with a purpose, the act can feel forced or disingenuous.

While many networking events are promoted as gatherings for professionals to make contacts, it is still a place to forge relationships. Even if nobody is interested in a specific opportunity, this does not mean they aren’t helpful. By getting to know others, professionals can help each other grow in multiple ways.

Individuals that look approachable are more likely to engage with others. Standing in the middle of a room will create more visibility. It is a good idea to speak with confidence while maintaining consistent eye contact.

Beginning with a question is the easiest way to shift the attention. By asking a question that is related to a specific field, an easy segue can feel natural. Even questions that are related to the individual are usually welcome because it shows interest. This is how relationships are formed.

Who Benefits From Networking?

Everyone benefits from networking. Costa Bajjali has benefitted by finding industry professionals as well as meeting new clients. While networking helps company leaders succeed in the business world, non-industry professionals benefit as well.

Networking can create new possibilities with intriguing conversation. Introducing new ideas and concepts to a group of people can generate enthusiasm as well as motivation. Costa Bajjali uses networking as a way to stay involved with the current trends and future of business.